Regarding his brand’s split with Morphe last year, he said, “I’ve made amends with it I don’t think it was the right decision.” While Morphe has not specified why it cut ties with him, the decision came eight days after beauty influencers including Jackie Aina and Alissa Ashley ended their partnerships with Morphe in July 2020. They had to do what they had to do with their stock. I don’t have an issue with it, of course. “I don’t think it’s a negative, it was just shocking that there was no communication and then our products appeared in TK Maxx. “They didn’t have permission, but in our agreement, they could do that,” he said. He said his “betrayed” tweet was in reference to the products’ appearance in TJ Maxx’s British subsidiary, TK Maxx in the U.K. “I decided not to do a video because a lot of the times when I dive into a subject, it gets turned into something that it’s not,” he said. He has since changed his mind about a tell-all video. He recently tweeted that Morphe had “betrayed” him and that he would be making a video on the topic. While Star wants to steer clear of drama these days, he hasn’t been totally silent on his major Morphe split. A local Wyoming news report stated that the companies Jeffree Star Cosmetics, Inc., and Jeffree Star Pets, LLC have both been filed with the Wyoming Secretary of State, with their primary locations still listed as Chatsworth. Jeffree Star Cosmetics and Killer Merch, meanwhile, will stay at their five-warehouse facility in Chatsworth, California, which has 125 employees.
While Killer Merch works with other top YouTubers, the Wyoming clients have “asked to be anonymous,” he said, because “Wyoming is very small and they like to be left alone.” The Wyoming space handles fulfillment for his Star Lounge merch brand and for local Wyoming businesses. In Wyoming, Star is launching a fulfillment company in Casper called Scorpio Logistics, a “sister company” to his Killer Merch fulfillment center in Los Angeles. “They have their own nanny and security.” According to Star, traveling there with his seven Pomeranians necessitates flying private. The move will take place in mid-July, after his 20,000-square-foot, $20 million Hidden Hills mansion sells. He plans to get back into his schedule of posting on YouTube once a week. He also stated that his days of getting involved in “drama” are over and that he recently began seeking therapy. In June, he announced in a YouTube video his upcoming move from Los Angeles to Wyoming. Star declined to comment.Īfter a year of posting less frequently on YouTube, Star is planning a new start of sorts. And in December 2020, a Business Insider report unearthed documents stating that a Jeffree Star Cosmetics executive had paid $45,000 to a sexual assault accuser to retract their statement against him.
Their decision to cut ties came not long after he was embroiled in another round of influencer “ Dramageddon” that led to the demonetization of his beauty collab partner Shane Dawson. The split came after several other beauty influencers cut ties with Morphe, with some stating overtly and some implicitly that they were doing so in response to allegations of racism made about Star. In July 2020, Jeffree Star Cosmetics lost its partnership with Morphe. In the past year, Star and his eponymous beauty brand have been in the headlines less for CSR initiatives and more for numerous controversies.
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